In the first quarter alone of 2012, the U.S. Commerce Department revealed that sales from e-commerce swelled to $50.1 billion, a 15.4 percent upsurge from the first quarter of 2011 with $43.58 billion.
The 50-billion mark derived outside of the fourth quarter sales, which traditionally has always been when consumer-spending spikes what with the holidays and all, is reportedly the very first time e-commerce has achieved it.
What this data indicates is extremely encouraging for all online retailers. No matter what the season, there will be people looking to buy products online. The key to getting in on the billion-dollar revenue bandwagon is integrating online shopping cart software.
For any online shopper, whether their entire shopping needs are served by a collection of e-commerce sites or they only rely on a singular ecommerce web site for necessities, the experience of exploring a retailer’s site and finding items they need is made infinitely better by clicking on those three plain words: Add to cart.
It’s Simple, straightforward and convenient. And there are no need for explanations, or tutorials, and no lengthy or complex instructions to follow. Because when it comes to shopping, especially online shopping, people want to be able to know they’re getting the items they want in a process that doesn’t leave them spending more time than necessary.
E-commerce retailers understandably need to use a smart, cost-effective online shopping cart system that not only drives up revenues, but also makes the whole shopping experience pleasurable enough that customers find it hard not to bookmark the website for repeat purchases.
A shopper’s experience doesn’t end after clicking the all-important “add to cart” icon. Billing and shipping play significant roles in the whole process as well.
If the merchants shopping cart solution lack features that, for example, allow the cataloging of thousands of different products (10,00 for example), offers extended billing payment options, or options for residential or business shipping, that merchants e-commerce site risks losing potential sales every time someone starts shopping online.
An ecommerce shopping cart software that provides any online store the ability to offer its customers wide range of options when it comes to billing and shipping, and does so in the most efficient way possible, is a valuable investment.
The integration of some sort of ecommerce automation software saves the online retailer an enormous amount of time spent on developing the business, which includes, among many other things such as email marketing.
A shopping cart system that offers customer-centered features naturally wins because it can offer elements that address business needs as well. Things like generating sales reports and information on product sales according to date, item, and campaigns, and even affiliate commission reports.
Online ecommerce promises huge growth in the future. With impressive numbers like those recently released by the U.S. Commerce Department regarding e-commerce sales, substantial opportunities abound for a new army of online entrepreneurs. By choosing an online shopping cart software that does more than the basic “add to cart” service, every online merchant can drive up revenue — no matter what season.